We’ve smelled, er spotted, something delicious baking in Jewish DC. It’s a pop-up bakeshop for Rosh Hashanah complete with things like hazelnut chocolate rugelach, caramelized apple pie, whipped ricotta cheesecake, honey challah with raisins.
Your stomach grumbling yet?
The man behind the pastries, Chef Alex Levin, took a quick break from the kitchen to chat with us about the best things to order from this bakeshop, his New Year resolutions, and where he eats when he’s not working.
P.S. GatherDC-ers can get their hands on these baked goods for 10% off with code GatherDC at checkout.
Allie: What number pop-up bakeshop is this for you?
Chef Alex: This is the 3rd Annual Rosh Hashanah Pop-Up Bakeshop. Each year, the interest and popularity of this grows exponentially. We have increased our production potential to make sure we have challah and desserts for everyone who is interested. I’ve also done pop-ups in the past for Thanksgiving and other holidays. This year, we’re considering extending the pop-up to offer some items for Yom Kippur too. Stay tuned!
Allie: What item(s) are you most excited about whipping up for the public to nosh on?
Chef Alex: When the Rosh Hashanah meal starts off with an fabulous challah, the year begins on a high note. My challah recipe started with my beloved grandmother. Then, it got a “pastry chef” upgrade after I learned how to make bread professionally. The bread is rich in flavor with a dark, golden crust. We use honey, wheat flour, raisins for those who wish, and shape the bread in the traditional circle.
I love rugelach. So does everyone else! We have the very popular Hazelnut Chocolate Crunch Rugelach available.
We also organized “The Ultimate Rosh Hashanah Spread” which gives you one of everything.
Allie: How can GatherDC readers can their hands on these goodies?
Chef Alex: Click here or click on the link in my Instagram profile @chefalexlevin and enter promo code GatherDC for 10% off your order. You can have everything delivered to your home or pickup your order in person from a couple of central locations in the city. If you have any special requests,or if price is an issue for anyone, reach out to me on Instagram. I will make it work for you.
Allie: What is your favorite way to celebrate the Jewish New Year?
Chef Alex: I love spending the holiday with my family. Right after the last delivery is made from the pop-up, I hop on a quick flight to New York to spend two days with them. My parents host a large gathering on the second day of Rosh Hashanah for lunch and I usually have the privilege of baking challah and desserts for that.
Allie: Do you have any personal resolutions for the Jewish New Year?
Chef Alex: To host Shabbat dinners on a regular basis.
Allie: What’s your favorite restaurant in DC…that you don’t work at/for?
Chef Alex: Little Serow. When you walk in the front door, the team gives the warmest greeting. And of course the food is delicious – full of heat, bright flavors, and always changing.
Allie: Do you have any other plans to curate Jewish holiday related menus throughout the year?
Chef Alex: For Hanukkah, I have a big party planned at Casolare Ristorante + Bar for all of the synagogues in the city to come together and celebrate the holiday with all the staples (e.g. crispy latkes, sufganiyot). Alta Strada will host a Hanukkah dinner that Michael Schlow, Matt Adler, and I will cook for. For Passover, we will have a Passover Seder Feast at Riggsby and Alta Strada. Also, anyone that ever wants a special holiday meal in their home or a shabbat dinner in their home, just reach out to me.
Allie: I heard you traveled to Israel this year, how did that trip inspire you and your role as a chef in the city?
Chef Alex: The trip was called REALITY Taste and organized by the Schusterman Foundation. While it’s impossible to properly answer this question in any short way, what I can say is that the trip imparted a warrior-level need to impart the value of tikkun olam (repairing the world) into all of my activities as a human being, and my duty as a leader in the community. So, this pop-up bakeshop – in this context – is an opportunity to bring a delicious and sweet Jewish New Year to anyone that is interested.
Allie: What are you most excited for in the year ahead?
Chef Alex: This past year has been a hugely foundational moment of time. I just moved into a new condo in Bloomingdale, have been lucky to become super close with family and friends and have had the exciting pleasure of becoming an uncle. This year I am looking forward to settling down even more, getting involved in the board of a nonprofit here in the city and of course baking my head off for everyone that I can find!
You can place an order from Chef Alex Levin’s Rosh Hashanah Pop-Up Bakeshop here. Delivery and pickup options available on Saturday, 9/8 and Sunday, 9/9. For questions, email email@example.com.
*Use promo code GatherDC for 10% off.*