Spotted in Jewish DC: A Vegan Egg McMuffin!

by Allison Friedman / July 3, 2018

In today’s crazy universe, the idea that we are moving towards a better tomorrow can at times seem, well, kind of hopeless.

The values that I care about most deeply are often left unprotected by my government.

The natural world is being destroyed daily by greed.

I could go on ad infinitum (but I won’t, because it’s way too depressing).

This week, I felt a genuine glimmer of hope that I have not experienced in far too long – all thanks to a tiny bean.

Specifically, the mung bean.

The mung bean, a plant species in the legume family from South Asia and Africa (great trivia fact), is the basis of Just Egg, a brand new vegan product that looks, tastes, and scrambles just like real egg (and no, this company is not paying me to say any of this. But, I mean, if they’re looking for an awesome brand ambassador – they can totally slide into my DMs).

egg

Someone who does get paid to eat and make delicious foods, AKA José Andrés, said of the Just Egg, “It’s not every day you see something that blows your mind.”

I spotted this miraculous product at Equinox, the DC-based restaurant owned by Jewish couple Todd Gray and Ellen Kassoff Gray that is now – no big deal or anything – the only East Coast location to feature Just Egg on their menu!

Due to my being married to The Avocadbro, I was lucky enough to accompany him to Equinox last week for a private event where we had the pleasure of being some of the first to take a bite out of the Just Egg (life goals).

We were completely blown away.

I watched a chef scramble up this liquid product, resembling liquid carton eggs, right in front of my eyes. As someone who is new to veganism, egg-based dishes have long been one of my favorite ways to get the protein I need without sacrificing taste or adding tons of calories. Finding a nutritious replacement for eggs when transitioning to a plant-based diet was challenging, because to be honest, even the best tofu scramble just won’t cut it sometimes. And yeah, I make a really good tofu scramble.

Pause here.

For those of you who have made it this far into the article, first – I’m very impressed with your attention span. Second, here’s a quick background on my recent transition to veganism: As someone who is deeply passionate about living according to my Jewish values, the transition to eating plant-based this past year felt pretty seamless. It all started after I decided to marry a hardcore vegan who loves spending Sunday mornings eating stacks of vegan pancakes while watching intense Netflix documentaries about the food industry (we’re really cool). So, after watching one too many documentaries, I was “woke” to what goes on behind the scenes at food companies, and could never look at food the same again. Plus, thanks to the amazing DC-based organization Jewish Veg, I realized that plant-based eating and Jewish living go hand-in-hand. I learned how veganism is one way to express our shared Jewish values of compassion, protection for the environment, and concern for our physical and spiritual well-being – every single day.

The minute I walked into Equinox last Tuesday morning, and looked around to see a room full of wide-eyed idealists, chefs, and social media influencers, all with a profound passion for a better world, my eyes started to water (no joke, it was quite embarrassing). I held back tears as I anxiously introduced myself to some of the best and brightest people in the plant-based business, including co-founder of JUST (the company behind Just Egg) Josh Balk and the director of upcoming documentary Meat the Future, Liz Marshall. My cynical soul began crashing down at the site of so many brilliant minds joining together to eat a vegan egg on a toasted, buttery English muffin. Because to me, that egg sandwich we were happily devouring was so much more than the sum of its mung bean, vegan mayo, and Daiya cheese parts. It was as if we were biting into the future.

So, whether you are a diehard carnivore, cheese lover (no judgment, jumbo slice pizza is definitely one of the best meals in DC), or devout vegan, I hope we can all be excited about the possibility of a brighter future for our planet.

A future where all beings, regardless of where they come from or what species they are, can be treated with love.

Learn more about Just Egg here.

vegan egg

 

About the Author: Allison Friedman is the Communications Director for GatherDC. When she’s not at work, you can find her hiking in the great outdoors, enjoying weekend getaways in Bethany Beach and trying out new vegan recipes. She lives in the rolling hills of Cleveland Park with her husband, The Avocadbro.

 

 

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