Lindsey: Jewish Bra-Inventor of the Week

by Allison Friedman / February 11, 2019

Lindsey Weiss created a bra made of magnets (it’s called BetterBra and hasn’t hit the market yet), is an epic painter, regular yogi, and skin care connoisseur. Oh, and this is all outside of her full-time job with the American Enterprise Institute (AEI).

Let’s get to know this phenomenal woman.

Lindsey Weiss

Allie: How did you wind up in DC?

Lindsey: I’m originally from Dallas, Texas. I majored in Arabic and International Relations in college, and then spent a while in Dubai. Afterwards, I got a job in DC at AEI doing foreign defense policy. I always knew I wanted to end up in DC, and now I’m fixin’ to leave it so I’m pretty sad.

Allie: What?! Where are you going?

Lindsey: I’m applying to business schools.

Allie: What are you hoping to do with your business school degree?

Lindsey: Well, my day job is with AEI, but my night job is starting a company called BetterBra with my best friend who lives in San Francisco. My friend is now working on a presidential campaign, and I’m going to be taking over operations for the company. I have no business expertise or experience, and am learning as I go, so I knew that I needed to go to business school for this. I’ve started applying – so we’ll see where I end up.

Allie: What’s BetterBra?

Lindsey: It’s a bra that addresses breast asymmetry. 88% of women have some type of breast asymmetry, but there are zero bras on the market that cater to that. It uses magnets as support so it takes the weight off of your shoulder and back. The magnets either attract each other to create cleavage or repel each other to make separation, and you can lift the bra and move it using the magnetic fabric. Our whole supply chain is American made and women-run. It took off faster that we thought – we closed our second round of seed funding a couple of weeks ago, and are waiting for manufacturing to come in. We’re launching in April!


Allie: What motivated you to start this?

Lindsey: I was feeling a little lost for a while because I wasn’t working towards a concrete goal. That made me kind of depressed, like I was wandering around with nowhere to go. The idea for BetterBra made me excited in a way that I hadn’t been excited in years. I felt like that was a sign I should be pursuing it. Also, I get bored easily and need to constantly be doing a bunch of things of once.

Allie: How do you have time to launch this company on top of a full time job?

Lindsey: I don’t sleep very often.

Allie: What’s your dream for the future of BetterBra?

Lindsey: For it to get acquired within the next five years. My big dream is to run my own venture capital firm that invests in women-run startups, specifically in developing countries.

Allie: What’s a quote or piece of advice that inspires you?

Lindsey: “I am a great believe in luck, and I find the harder I work, the more I have of it.” – Thomas Jefferson

Allie: What does self-care look like for you?

Lindsey: Waking up early in the morning to do yoga and Pilates. I’m also big on skincare, hair care, and painting. Also, I live right next to the zoo and love going jogging through the zoo and seeing the panda bears.


Allie: Describe your dream DC day from start to finish.

Lindsey: I’m a huge fan of Shenandoah. If we left really early, I would drive there and hike Old Rag. Then, I would come back and go on a nighttime monument walk with my friends. Living in DC, we’re so lucky that we can see the Lincoln Memorial whenever we want. That’s crazy! People would kill for that. My parents lived in DC for 20 years and said that if you see the monuments at night and it doesn’t make you shudder a little, it’s probably time to leave. After that, I would then go to Barcelona on 14th Street and grab a few drinks with my friends. Nothing too crazy.

Allie: What’s your favorite Jewish holiday?

Lindsey: Passover. I have a lot of grandparents in Dallas – it’s a tribe. My uncle passed away last year and he was usually the one that led the Passover Seder. He was such a scholar. He taught me how to do the Seder, and last year was the first year that I led it. It was a very lukewarm experience. I still have my grandfather and uncle’s notes about preparing for the Seder. Hopefully I can pass those down to my children and grandchildren one day.

Allie: When Jews of DC Gather….

Lindsey: They make the most welcoming community!



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