[WARNING: The following interview may induce feelings of inadequacy.]
Okay GatherDC-ers, this week, we have the utmost pleasure of introducing you to the one-and-only David Magida. If you’re in the fitness scene, you may have seen his name before as the author of the book “The Essentials of Obstacle Race Training”, or on Facebook Live as NBC Sports’ Spartan Race host, or as a founding member of the Reebok Spartan Race Pro Team, or at one of the two locations of Elevate Interval Fitness – which he owns, runs, and coaches at. If you’re not in the fitness scene, maybe this interview will inspire you. If not, well, you can always work out your taste buds at Shake Shack.
David: I’ve always loved fitness. Being active is me in my most natural state. Competing and testing my limits is a big thing for me. Whenever I’m down or in a funk, I just sign up for a race. It’s like therapy for me. It clears my mind, and mentally resets me. I try to make working out one of the first things that I do each day, and it sets me on a very positive track. Days when I don’t exercise I’m kind of a hot mess.
David: I was really small as a kid, but was always athletic and loved sports. I was a soccer player, swimmer, and wrestler. In middle school I discovered running. By sixth grade, I was already training with the varsity cross country team. I would run with them after my middle school soccer practice and travel to meets with them, even though I had to be marked as ineligible until 9th grade. I loved workout out so much that my wrestling coach made me team captain as a freshman so I could lead team conditioning. It wasn’t over until I said it was over. I wasn’t super popular with the guys.
David: Running. [In high school], I made the choice to commit to running. My junior year I had to give up wrestling for a year so I could focus on my running career. I went to run collegiately, but only briefly. I did one season and was so fed up with the way the team was coached and so I fell out of love with running. I didn’t run for several years.
David: I got really into strength training and even joined the football team for a season. I ended up getting certified as a personal trainer at 19, and took a break from school to do that. But, I didn’t think there was long-term career viability in fitness so I went back to school to get my undergraduate degree. Then, I went to grad school at University of Miami and got my master’s degree in public relations. While I was in Miami I started running Spartan races.
David: It’s a running race with a series of military style obstacles, anywhere from 3 miles to marathon distances. In 2012, I did the Spartan Ultra Beast which is 31 miles of ski slopes, obstacles, and overall just pure torture. I also completed the Death Race, which is well over 100 miles in the wilderness over several days of no sleep.
David: It’s appropriately named. It’s backpacking through the woods with a map and compass, and there’s no set course. It changes each year and sometimes mid-race, at the whims of the directors. You don’t know what it’s going to be and they do crazy things to mix it up. The race is full of time cutoffs, crazy physical tasks, and mental challenges. One year, they took our shoes from us for 20 hours and we were in the Vermont wilderness running barefoot on a trail known as Bloodroot. It’s crazy. All the while you’re filtering water out of rivers and chopping wood and basically running around in survival mode.
David: I got a job working at a public affairs firm. Around that time, I was also offered a professional contract to race in 2013 for the Reebok Spartan Race Pro Team, so I was doing 25 or 30 Spartan races a year.
David: I was run-commuting to and from work every day, about 3.5 miles each way, and skipping happy hours with my co-workers to go to the gym. I had very little semblance of a social life. But the run-commuting barely took longer than riding on the metro. It was about efficiency. I still often run-commute to this day.
David: I basically hated my job and wasn’t happy. But my success racing garnered some interest. People started asking me if I would coach them. I eventually started leading some outdoor classes. I was having more fun with this than anything I had done before. It’s really fulfilling work. So, I found this spot on 14th street, left my job, and just went for it. Elevate (a studio with high intensity circuit and interval workouts) opened in October 2014. We opened a second studio in Southwest this past August.
David: Getting to do the stuff that I love and connect with people on a deep level. And actually having an impact on people’s lives in a positive way. I like to help people change the way they look at fitness. People look at fitness as this thing they dread or do for body image issues, which is completely backwards. My goal is to teach people to embrace the process and find the joy in the workout and their own personal improvement. Community is also such a huge part of it. It’s difficult to meet other people in a big city. You go to work and go home, but you need a third place. For some people, that’s a bar. But going into a gym and sweating together can bring people closer and builds really dynamic communities.
David: Time and stress. When you’re a business owner, you’re working 24/7. You’re never really off. Fitness in particular, because the days start early and end late. The first year I felt like I was at work from 5am to 10pm every single day, and it can wear you down.
David: Don’t try to do it on your own. Consult an expert and go to a class or get a trainer. You need direction. Don’t worry about what other people think about you in the gym. If you’re working hard, people will respect that. If you focus on frequency (how often you go), intensity (how hard you go), and duration (how long you go for) you will be successful. And then get your eating in line. Try to meal prep if you can.
David: First thing, coffee. I make a double or triple shot Americano and then go for a run. Then I wouldn’t mind going out on the river and go boating. If I could do some wake-boarding or wake-surfing that would be ideal. As weird as it sounds, I’d probably do an hour or two of work so I could feel productive. I’d want to go out to the rec center and play pickup basketball with some friends. Then, go out to a meal or happy hour with some friends at Grady’s. And then, play some board games.
David: I want to climb some of the world’s biggest peaks, like Matterhorn. I’d love to go running through Mont Blanc. I’d like to do some SkyRunning series, or a century which is a hundred miles. There’s a lot of the world I want to see. I’m going to Japan at the end of February with the B’nai B’rith Young Leadership Network. Maybe one day I’ll live in another country or on the West Coast just to do something different. I don’t see myself being limited to just working in fitness. I’d like Elevate to be a self-sufficient thing so I can go on to explore other client-facing business ventures.
David: They have great conversation.
David and his dog Oscar
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