Sarah Hostyk is one of those people who makes you want to deactivate your Netflix account and start doing more productive things with your evenings (but Stranger Things Season 2?!). At age 13, she wrote her first business plan. At 21, she was a finalist in Virginia Tech’s regional business competition. The following year, she was the first US employee at a Tel-Aviv based mobile app. And by age 26, she founded her very own mobile app. …maybe Stranger Things can wait until I’m a super successful app-creator? Ugh, but then I’ll never know what really happened to Barb. Life choices are tough.
Sarah seems to be really good at life. Get to know her!
Allie: So, you founded and just launched a mobile app in DC and on DC college campuses. That’s pretty awesome, tell us a little about that?
Sarah: Thanks! I founded Place Tempo – a free Apple and Android app that matches remote workers, students, and travelers with the top six places nearby to work/study that best fits their selected productivity needs (quiet, great wifi, how busy, open seating, outlets, etc). It’s driven by daily real-time and recent crowd-sourced ratings from fellow users and from your ratings. The app covers cafes, coffee shops, university buildings, restaurants, libraries, transit hubs, hotel lobbies, work spaces, etc. I describe it is as a productivity focused Yelp meets real-time Waze. You can download it from my website, or on the Apple App or Android/Google Play stores! (More info on Facebook, Twitter, and Instagram)
Allie: How did you come up with the idea for Place Tempo?
Sarah: When I was in college, I would stay up very late every night, moving from place to place in order to find some place quiet with few distractions so I could productively study. After college, I moved to Boston where I worked as the first US employee of an early-stage mobile app startup based near Tel Aviv, and then I worked on/at other Boston startups. There was a lot of remote work involved, and I encountered the same problems: home was too distracting/comfortable, staying in a location that didn’t have what I needed and that meant I wasn’t as productive, and I’d waste valuable time searching out decent places both in Boston and while traveling to other cities.
I couldn’t find a tech solution to help, and I saw the US workforce moving more and more to remote work… so Place Tempo was born. I moved back home to the DC area to bootstrap it and get it off the ground.
Allie: What are some lessons you’ve learned about running your own tech company from launching this app?
– Be relentlessly determined, keep pushing through closed doors and No’s, and never give up until you get the Yes’s you need.
– Be a Jack-of-All-trades, teach yourself the basics of everything until you can bring on a specialist.
– Serendipity is real, so pitch strangers everywhere: in coffee shops, restaurants, grocery stores, on the metro. I’ve made amazing connections, and gotten great feedback and new users this way.
– Be creative and resourceful. I created a life-size Place Tempo smartphone costume and went to DC campuses in it to get users and attention (see photo).
– Constantly seek user feedback and build a community around your product.
– Ask for help and advice. People in the tech community are always willing to help.
– Always try to help others and pay what you know forward.
Allie: Very great advice! Besides, you know, running your own tech startup, what do you like to do for fun in DC?
Sarah: On Shabbat afternoons, I meet with friends and we walk for miles across the city and explore without any plans, randomly falling into wonderful adventures. Major highlights: coming upon an Army band concert with live cannon fire on the mall, running into hundreds of swing dancers and a swing band at Dupont Circle, a 20 foot tall wooden dragon, all kind of festivals and interesting people, walking through historic hotels and museums, across bridges and monuments, listening to talented buskers, and the list goes on.
Allie: What’s your favorite Jewish holiday and how do you celebrate it?
Sarah: Shabbat (my weekly reset to factory settings)!
Running a startup is an around the clock rollercoaster ride. So to have one day to unplug, not stress about work, go to shul, be introspective and take a measure of the past week, socialize and enjoy the company of friends and family without distraction, smell the roses and see the outside world unfiltered, explore and walk around the city with friends seeing where the day takes us, reading, playing cards… is a gift.
Allie: Complete this sentence: When Jews of DC Gather…
Sarah: We schmooze and kibitz!