DC’s Adam Segal, founder of cove, tells GTJ about its newest location and launch party

Adam imageAdam Segal is the founder of cove.  cove is an alternative to working from home, coffee shops, or even the office.  Locations offer all the tools you need to be productive: unlimited printing, scanning, fast WiFi and free coffee.  The launch party for cove’s new 14th street location is Wednesday, January29th.

Rachel: Hi Adam, how are you today?
Adam: Excited for the cove community and beyond to check out cove 14th at the launch of the second space, @coveDC #meetcove!  Our first location is in Dupont Circle.

Rachel: So tell me, what is cove?
Adam: cove is a network of neighborhood productive spaces, with a community when you want it.  As a cove member, you are not tied to a single space in the network.  Think productive coffee shop where we give you the coffee and the productive.

Rachel: Why should I pay for space at cove when I could just sit at a coffee shop?
Adam: Great question; it all depends on the person – a coffee shop can be a great place to work as well as the couch at home.  cove, however, is intended to be part of your schedule – to help you step outside the living room and noisy coffee shop and be really productive.  cove has all the productive tools you could need that come with your membership – color printer, scanner, multiple wifis, coffee, drinks (San Pellegrino is a member favorite) – all for less than the price of a latte for the afternoon.

cove focusedRachel: How exactly does it work?  Do I have to reserve a desk?
Adam: We always suggest you become a trial member for a day to see if cove is right for you.  Just sign up on the website, www.cove.is, with your email.  We will send you a free trial membership QR code – then just come on in!  If you decide you like the experience, select a monthly productive plan with no commitment.  For the planner in you, you can always reserve a spot in advance – including one of many conference rooms – from the phone or desktop.

Rachel: What gave you the idea to open cove?
Adam: Well I worked from home and from a big corporate office with cubicles, and to be honest I was not particularly good at either.  cove really came out of a personal need for a place to be productive, with a community and company when you want it.

Rachel: Does Judaism impact your business practices at all?  Has it guided you in any way?
Adam: cove has a strong community component; I think Judaism, like other non-secular and secular groups, emphasize community.  With community, you feel a part of something bigger than just the day’s tasks.

cove windowRachel: Does cove have a focus on sustainability?
Adam: We do!  Daniel from a local startup, Green Impact Campaign, was nice enough to provide a sustainability analysis of our locations.  He provided in depth sustainability feedback (we’re doing pretty good actually!) as well as suggestions – for example our goal is to have all LED and high-efficiency lighting from his analysis.  As cove expands, we would like to make this a big component – and having the support of local startups like Daniel’s has made it really easy for us.

Rachel: You’re opening a new location on 14th street and there’s a launch party.  Can you give us more info?
Adam: Sure – starts tonight at 6:30pm; we have a jazz band, neighborhood giveaways, food from our friends at Barcelona and Glen’s Market, among a bunch of other fun stuff.  It will be a good time for our community to meet the neighborhood and introduce cove to 14th St!

Rachel: That sounds awesome!  One last question (it’s a GTJ classic)- finish the sentence, “When the Jews gather…”
Adam: …at cove, they are clearly super productive.

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