What is SilverStrategy?
SilverStrategy (SilverStrategy.com) is a full service public relations and public affairs firm based out of D.C. We deliver strategic communications, media consulting, event planning, fundraising, image branding, partnership building, creative marketing campaigns, and business development – it’s loads of fun! We find innovative approaches that elevate our clients in the media and marketplace and successfully represent a diverse group of local businesses, the hospitality industry, non-profits (including the Washington DCJCC), government agencies, entrepreneurs, public figures, and the arts community.
Always keeping in mind the goals and values of SilverStrategy, we have been able to educate and create community through our work and our new blog, YourGoodIdeaFairy, and last month, I was fortunate enough to be honored with Washington Women in PR’s Emerging Leaders Award.
I grew up in Montreal in a large, strong, and beautiful Jewish community and became active in it at a young age. I joined BBYO in high school and really enjoyed what it had to offer and the impact it was making on the youth involved. BBYO taught me the responsibilities and meaning of leadership. I took on many leadership roles and eventually became president of my region. Since then, I have always felt a real desire to help others and after that, I became both a professional and lay leader Jew, working with organizations like B’nai Brith, the Anti-Defamation League, American Jewish Committee, Jewish Council for Public Affairs, AIPAC, Canadian Jewish Congress, and so on and so on….I fell in love with the ability I had to make a difference in my own community, and affect change in a meaningful way while connecting with others.
After working within the political, non-profit, and corporate worlds for many years, it became clear that the common thread between each position was my personal passion for the field of communications as well as an ability to seek and implement ways to maximize opportunities for others in the professional (and personal) worlds. I love bringing people together to form strategic, win-win partnerships. I decided to take what I had learned and fulfill my growing, burning desire to start my own venture. Three years ago, after working as the VP of a public affairs firm in Washington, D.C. I decided to take the plunge and start SilverStrategy. Since starting my business, I have been lucky enough to work within many of my passions, including aiding other entrepreneurs in accomplishing their own goals.
What Does Being Jewish Mean to You?
The age old question. It means tons. It’s a huge part of what makes me who I am and challenges me to be a better person. I love the history, spirituality, culture, traditions, and community I get to be a part of. I have always had a true interest in learning the why’s of life and Judaism has always encouraged me to do so. Also, I appreciate what Judaism teaches about tikkun olam, and how Judaism encourages us to make the world a better place and try to incorporate that into every aspect of my life.
What is Your Most Memorable Jewish Experience?
Great question. Looking back on life, some of my most outstanding experiences have been tied to the community.
The year I spent as N’siah of my BBYO region was my most memorable, because of all the amazing people I got to work with, what I was able to accomplish, and what the organization and its members gave back to me. They taught me the philanthropic values that have repeatedly motivated me throughout my career and gave me the tools to be the person I am today.
My year studying at Hebrew University of Jerusalem, living among Israelis, learning about the Jewish state’s culture, politics, arts, and vibrancy, meeting some of my best friends until this day, and having a ton of good old-fashioned fun.
Birthright. When Birthright was in its first year, it was still somewhat of a test/pilot program. I was fortunate enough to be invited as one of the very first student Madrichim to lead the trip. The ability to share my love of Israel and see it through other people’s experiences over and over again was nothing less than beautiful. It was a significant experience which further cemented my relationship with Israel and one in which I will never forget.
What cool projects are you working on right now?
I am helping launch the Washington DCJCC’s HYMAN S. & FREDA BERNSTEIN JEWISH LITERARY FESTIVAL this week. For more information on this year’s lineup and to buy tickets check out washingtondcjcc.org/litfest.