Pride is one of the seven deadly sins. Fortunately, that septet is a Christian invention. And I’m a Jew. A proud Jew. And I’m proud to be a proud Jew. To be a proud Jew isn’t wrong – as Halley C. at the DC JCC suggests. Rather, pride in Judaism is the only way we can save American Judaism.
On July 27, Joel Alperson wrote at the JTA that “the non-Orthodox way of life is falling by just about every metric we have at our disposal. … We’re losing Jews and the commitment of Jews far too quickly.” Mr. Alperson’s remarks are disturbingly familiar; the number of Americans identifying as Jewish has been on the decline for a long time – between 1990 and 2000, the number of self-identified American Jews fell by five percent.
The only way to reverse this trend is through more Jewish pride. We proud Jews must share the smart, funny, great, cool, innovative, and powerful Judaism with our children, friends, and colleagues. Otherwise they will not join. They will not join because of Torah – sacred texts are no longer sacred in America. Nor will they will join through stories of the holocaust – pity and sympathy are not club-joining adjectives. We can only win the allegiance of tomorrow’s Jews by showing them that they are members of an impressive club with an illustrious history.
That this strategy works cannot be doubted. Sociologists tell us that emotions are contagious: pride will beget pride. Marketers tell us that people want elite products: Mercedes cars, expensive wines, and Ivy League degrees. And Washington, DC tells us that people like winning teams: Capitals hockey games are sold out; Nationals baseball tickets are $5 after six losing seasons. We Jews have a winning team, but nobody will know our record if we never tell a newspaper.
This marketing should of course be done in good taste, and the majority of the marketing should take place within the private Jewish community. And marketing shouldn’t be put ahead of the product. Our first responsibility as communal Jews must be to continue to succeed in all dimensions we can.
But we can no longer afford to raise American Jews who are afraid or embarrassed to admit they’re Jewish. These Jews don’t know that Judaism is a shared bond with many of the smartest, richest, and most successful in the country. And it’s these Jews that walk away from Judaism.
Pride is not a sin. If we accomplish great things, then let us share our accomplishments, and let it be incentive to keep pushing. A Rabbi once praised the biblical David because “where he walked, the ground shook.” We Jews need to shake the ground and make some tracks. In doing so, the next generation will know where to follow us.
Stephen Richer is co-founder and president of Gather the Jews. This blogs reflects only the opinions of Stephen.
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